The course combined both theoretical insights into entrepreneurship and practical considerations concerning the presentation of technologies and business ideas.
In preparation for the course, participants were asked to read Harvard case studies looking at NanoGene Technologies, Inc. and Walnet Ventures. While the former case provided details on technology transfer from within the university, the latter explicitly focussed on business planning activities. These case studies were discussed in the afternoon sessions. On the second day, participants presented and discussed their own case studies in an interactive session, enabling productive interaction among participants and lecturers.
Participants received a certificate at the end of the course.